Habitat

Habitat began as a sister brand to Alien Workshop under DNA Distribution, with its look shaped by Joe Castrucci. After years of ownership changes it is now run independently by Castrucci.

History

Habitat was launched as an offshoot of Alien Workshop under the DNA Distribution umbrella. [1][2][3]
Joe Castrucci, hired by Alien Workshop to oversee its Photosynthesis video, went on to lead the development of Habitat and created its visual identity. [2][3]
Kerry Getz and Danny Garcia were among the riders who moved to Habitat from Alien Workshop. [2]
DNA Distribution, and with it Habitat, passed to Burton Snowboards and later to Rob Dyrdek, before venture capital buy-outs led to a period of confusing ownership. [2][3]
Rob Dyrdek, the majority shareholder, eventually handed the company to long-time brand manager Joe Castrucci, who now runs Habitat independently. [3]
Habitat kept most of its long-standing riders through these difficulties, and Bobby De Keyzer turned pro for the brand in 2017. [3]
The brand describes itself as rooted in street skateboarding, skate films and graphic design, and operates from headquarters in Cincinnati, Ohio. [1]

Sources disagree

Founding year: Habitat's own site and Wikipedia's Alien Workshop article give 2000; Sidewalk gives 1999.
Burton takeover: Wikipedia says Burton acquired DNA Distribution in February 2008 (with Dyrdek buying it from Burton in 2012); Sidewalk dates the move to Burton to 2012.
Base: Habitat's site gives Cincinnati, Ohio headquarters; Sidewalk says Castrucci runs it through Official Distribution in Sacramento.