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UK brand

Insane

Art, skateboard and clothing brand started by UK artist and skateboarder Ged Wells, known for surreal, often animal-based graphics. Still run by Wells today as Insane Emporium.

History

  • Founded in 1984 by UK artist and skateboarder Ged Wells. [1]
  • A December 1989 magazine piece describes Insane as backed by Slam City and Rough Trade, selling through skate shops. [2]
  • Graphics of that era included cat'n'mouse, dog eat dog, hand, mouth, foot, tortoise and assorted fish designs. [2]
  • The brand's own history covers 1984 to the mid 1990s. [1]
  • The Fountain graphic and the Insane Cow character both date from around 1991. Both have since come back on new decks sold by Insane Emporium. [3]

Videos

Mouse Is Pulling The Key cover artwork

Insane · 1991

Mouse Is Pulling The Key

Insane × Slam City Skates promo for the 1991 Mouse Is Pulling the Key collection, with art and story by Ged Wells. Edited by David Slade and Ged Wells.

  • Mouse Is Pulling The Key, Back
  • Mouse Is Pulling The Key, Side
  • Mouse Is Pulling The Key, Booklet

On YouTube, posted by Ged Wells

In the magazines

40 adverts and features from the magazines, catalogues and flyers, by year.

1989

1990

1991

Undated

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Decks

Browse and filter all 39 →

Stocked in the UK by

Independent UK skate shops listing Insane decks right now, from their online shops (checked every few days).

All UK skate shops

Sources

  1. Insane History (Insane Emporium)
  2. Ged Wells Knew my Father: Early days of Insane (When We Was Rad)
  3. Insane Skateboards (Insane Emporium shop)