Brand catalogue · 2005

Right Guard Xtreme Ad Featuring Rune Glifberg From August 2005

This vintage 2005 advertisement for Right Guard Xtreme Power Stripe features professional skateboarder Rune Glifberg catching massive air on a half-pipe. Known for his high-flying style, Glifberg was a dominant force in vert skating and a recognizable figure in the Tony Hawk’s Pro Skater video game series. The ad promotes Right Guard’s “supercharged” formula, boasting 25% more protection to keep extreme athletes fresh while performing their most intense tricks. With bold action photography and an edgy, energetic feel, this ad perfectly captures the early 2000s skateboarding culture and extreme sports marketing style.