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Element

Element is an American skateboard company started by Johnny Schillereff in 1992, originally trading as Underworld Element. It was built around a tree logo and an environmental outlook, and was bought by Boardriders in 2018.

History

  • Element was founded in 1992 by skateboarder Johnny Schillereff. [1][2]
  • The brand originally operated as Underworld Element, releasing early videos such as Skypager, which featured Andy Howell. [3]
  • Schillereff built the brand with environmental concerns at its heart, and a tree sits at the centre of its logo. [2]
  • In 2014 Element moved into The Branch, a creative space in Costa Mesa, California. [1][3]
  • Element released the video This Is My Element in 2007, directed and produced by Schillereff, with parts from riders including Nyjah Huston, Chad Muska, Bam Margera and Mike Vallely. [4]
  • The brand marked its 25th anniversary in 2017 with plans for a book, a US tour and a full-length team video. [2]
  • Element was acquired by Boardriders, Inc. in 2018. [1]
  • In February 2025 Liberated Brands, which ran Element's shops, filed for Chapter 11 bankruptcy, and the Element stores were set to close. [1]

Sources disagree

    Catalogues

    Also in these catalogues

    From Giant Distribution, who made or distributed Element.

    In the magazines

    4 adverts and features from the magazines, catalogues and flyers, by year.

    1995

    1996

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    Decks

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    Stocked in the UK by

    Independent UK skate shops listing Element decks right now, from their online shops (checked every few days).

    All UK skate shops

    Sources

    1. Element Skateboards (Wikipedia)
    2. Embracing the Element: 25 years of roots and culture riding (Huck)
    3. About Element Skateboards (SkateboardStickers.com)
    4. This Is My Element (Wikipedia)