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Zero

Zero was started by pro skater Jamie Thomas in 1996, beginning as a clothing brand before becoming a skateboard company. Its videos and hard-hitting team made it a leading street brand, winning Thrasher's King of the Road three years running.

History

  • Zero was formed in 1996 as a clothing company before becoming a skateboard brand. [1]
  • Pro skater Jamie Thomas founded the brand, which was distributed by his Black Box Distribution. [1][2]
  • Zero's first video, Thrill of It All (1997), featured Thomas's attempt at the 'Leap of Faith' at Point Loma High School in San Diego; he did not land it, but the attempt became famous. [2][1]
  • Zero won three consecutive Thrasher King of the Road contests, from 2004 to 2006. [1]
  • Zero rider Chris Cole won Thrasher's Skater of the Year award twice; he left the brand in 2014. [1][2]
  • Dwindle Distribution took over distribution in 2014, but in 2016 Zero returned to independent operation under Thomas. [1]
  • Scottish pro John Rattray, raised in Aberdeen, signed with Zero before moving to the United States. [3]

Sources disagree

  • Early distribution: Wikipedia's Zero article says the brand was distributed by Thomas's Black Box Distribution, while Wikipedia's Jamie Thomas article says he started Zero in 1996 through Tum Yeto.

Videos

In the magazines

38 adverts and features from the magazines, catalogues and flyers, by year.

1991

1992

1993

1994

1995

1996

1997

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Decks

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Stocked in the UK by

Independent UK skate shops listing Zero decks right now, from their online shops (checked every few days).

All UK skate shops

Sources

  1. Zero Skateboards (Wikipedia)
  2. Jamie Thomas (Wikipedia)
  3. John Rattray (skateboarder) (Wikipedia)