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UK connection

Chocolate logo

Chocolate

Girl's sister brand, started in 1994 by Rick Howard and Mike Carroll and known for a line-up of famously stylish skaters.

History

  • Chocolate was started in 1994 as a sister company to Girl by Rick Howard and Mike Carroll. [2][1][3]
  • It was set up because Girl was running out of room for riders the founders wanted to sponsor, with Chico Brenes an early focus. [2][1]
  • Keenan Milton rode for Chocolate and appeared in Las Nueve Vidas de Paco (1995) and The Chocolate Tour (1999). [4][2]
  • Pretty Sweet (2012) was a joint Girl and Chocolate video. [2]
  • English skater Dougie George is a more recent team rider. [2]

Sources disagree

  • Hot Chocolate's release year: Keenan Milton's Wikipedia page says 2003, Native Skate Store says 2004.

Videos

In the magazines

23 adverts and features from the magazines, catalogues and flyers, by year.

1994

1995

1996

1997

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Decks

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Stocked in the UK by

Independent UK skate shops listing Chocolate decks right now, from their online shops (checked every few days).

All UK skate shops

Sources

  1. 20 Years: The History of Chocolate Skateboards (Route One)
  2. Chocolate Skateboards; A true legacy skateboard company! (Native Skate Store)
  3. Mike Carroll (skateboarder) (Wikipedia)
  4. Keenan Milton (Wikipedia)