Deluxe Distribution

History

• Fausto Vitello and Brian Ware founded Deluxe in San Francisco in 1986. [1]
• Deluxe first distributed the Beware record label and other small labels popular with skaters, along with Thunder Trucks and Supercush bushings. [1]
• Spitfire Wheels launched under Deluxe in 1987, led by Jim Thiebaud. Real followed in 1991, started by Thiebaud and Tommy Guerrero, and Mark Gonzales's Krooked began in 2002. [1]
• Vitello, who also co-founded Thrasher magazine in 1981, died of a heart attack on 22 April 2006. [2][3]
• The Skateboarding Hall of Fame credits Vitello with creating Deluxe, which made Thunder, Spitfire, Real, Anti Hero and Krooked. It also credits him with the separate Street Corner Distribution. [3]
• Deluxe is a private company owned by Ermico Enterprises and is based at 120 Mississippi Street, San Francisco. [1]