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UK connection

New Deal

One of the most influential early-90s street brands, co-founded by Londoner Steve Douglas. Ran a UK arm, New Deal UK, which was home to Reaction.

History

  • Founded in 1990 by Andy Howell, Steve Douglas and Paul Schmitt. [1][3]
  • Co-founder Steve Douglas is a retired pro skateboarder from London. [2]
  • Known for Andy Howell's graffiti-inspired graphics and the video Useless Wooden Toys. [1]
  • Stopped operating around the end of 2002 and returned in 2019. [1]
  • Reaction Skateboards ran under the New Deal UK umbrella. [4]

Catalogues

Also in these catalogues

From Giant Distribution, who made or distributed New Deal.

Videos

In the magazines

50 adverts and features from the magazines, catalogues and flyers, by year.

1989

1990

1991

1992

1993

1994

1995

1996

2022

Undated

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Decks

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Stocked in the UK by

Independent UK skate shops listing New Deal decks right now, from their online shops (checked every few days).

All UK skate shops

Sources

  1. About The New Deal Skateboards (SkateboardStickers.com)
  2. Steve Douglas (skateboarder) (Wikipedia)
  3. New Deal Skateboards (official site)
  4. From Clown to Blueprint: departed UK board brands (Sidewalk)